Sales Training on CDs
7 Steps to A Lot More Sales
 The 7 Steps to a Lot More Sales course is a
comprehensive marketing/sales training course designed to help business owners and marketing managers discover "hidden" sales opportunities within their business. Upon completion participants
will be able to implement the 7 Steps and new bonus step on Internet Marketing to unlock the "hidden" sales opportunities discovered for exponential increases in sales and profits of 25%
-100% or more in as little as 60-90 days without spending more money on traditional advertising! The course has proven to create sales and profit increases in all types of businesses regardless of
size and in all types of industry – retail, wholesale, manufacturing, services and professional practices.
Course Outline
Level 1
1.0 Traditional Definition of Marketing
1.1 "Lean" Marketing System
2.0 Company Benefits
2.1 Three Ways to Grow
2.2 Optimize and Leverage
2.3 Marketing Assets
3.0 Step 1: Unique Selling Proposition
3.1 Effective USPs
3.2 What is my USP?
3.3 Multiple USPs
3.4 Four Steps
3.5 Handle on USP
4.0 Step 2: USP Integration
4.1 Obstacles
4.2 Checklist
4.3 Qualifying and Presenting
4.4 USP vs. Slogan
Level 2
1.0 Step 3: Database Marketing
1.1 Implementation
2.0 Step 4: Marketing Alliances
2.1 Alliance Examples
3.0 Step 5: Custom Advertising
3.1 Situational Analysis
Level 3
1.0 Step 6: Community Relations
1.1 Releases
2.0 Step 7: Direct Marketing
2.1 Direct Marketing Uses
2.2 Direct Marketing Components
3.0 Bonus: Internet Marketing
3.1 Sales Increase
4.0 Implementing the 7 Steps
4.1 Mistakes
5.0 Marketing Assets
5.1 Case Studies
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Product
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CODE
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Price
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Order
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7 Steps to A Lot More Sales - set of 3 CD-ROMs (single user)
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mk7step
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$199.00
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Library License - 7 Steps to A Lot More Sales - set of 3 CD-ROMs
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mk7stepb
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$398.00
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